As Supervisor of Media Relations at Ketchum Public Relations (1984-1991), he conducted national and local visibility programs for clients ranging from a cattle manure-powered energy plant to the California Raisins.
As a Public Relations specialist, Siegel founded MediaWorks in 1991 to aid the publicity efforts for clients at a variety of Bay Area companies, large and small, as well as San Francisco’s leading public relations agencies. He was principal media-relations director on the team that did the local, national and international visibility for the opening of the new Terminal 2 at San Francisco International Airport.
Siegel has conducted media training for hundreds of celebrities, winemakers, spokespeople, CEOs and politicians. He synthesizes key messages into simple, easy-to-understand sound bites that appeal to reporters and audiences.
His media instincts and creative ability to find the right mix of news and human interest stories have brought his clients into the spotlight.
I have been working with Phil for my media for years- both early in my career and now over a decade later. In all of this time, Phil’s vibrant energy, follow thru and outstanding work ethic has been an asset for my projects and business. Phil has worked with national segments in radio, print and television of my business, Stevie Famulari, and my works with great respect and success. He is an asset and has earned my respect, continued business, and deepest thanks for all he has taught me and done.
Ms. Stevie Famulari
Food Artist, Food Network Challenge
Professor Landscape Architecture Department, NDSU
International Phytotechnology Society Member
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