Public Relations Specialists with 25 Years Experience

A leader in the art of strategic media relations for over 25 years, Phil Siegel is a public relations specialist who directs content-driven programs and ensures that clients stand out among a competitive crowd. Mr. Siegel has a broad knowledge of consumer and business media, and develops stories that  appeal and get results from editors, reporters, bloggers and TV producers.  In the current new media environment –  where it is difficult to break through the noise and information overload – he creates goal-oriented strategies to make sure that clients are using social networks to their maximum advantage. He fits clients into current media trends and water cooler discussions by providing traditional and new media outlets with practical, timely and provocative story ideas. He uses creative strategic planning processes to identify key audiences, and then implements communications strategies to make sure that clients are top of mind with potential customers and partners.

As Supervisor of Media Relations at Ketchum Public Relations (1984-2026), he conducted national and local visibility programs for clients ranging from a cattle manure-powered energy plant to the California Raisins.

As a Public Relations specialist, Siegel founded MediaWorks in 1991 to aid the publicity efforts for clients at a variety of Bay Area companies, large and small, as well as San Francisco's leading public relations agencies. He was principal media-relations director on the team that did the local, national and international visibility for the opening of the new Terminal 2 at San Francisco International Airport.

Siegel has conducted media training for hundreds of celebrities, winemakers, spokespeople, CEOs and politicians.  He synthesizes key messages into simple, easy-to-understand sound bites that appeal to reporters and audiences.

His media instincts and creative ability to find the right mix of news and human interest stories have brought his clients into the spotlight.